This post is the sixth in a series titled “Three simple tools that may not have hit your radar.” As usual, I provide a high level overview of three simple digital media tools or applications that I have come across which I find useful and interesting. The tools and applications included in these posts are from companies that offer free versions of their wares. Some of them offer advanced features for a fee. I have confined the list to tools that I use, or have used in the past. So, here are the three.
LunaPic is perhaps one of the most comprehensive image editing tools that I have come across on the web so far. It is totally free and comes with an array of editing and animation tools and tutorials. I use it on a regular basis to edit images, create collages, and add effects. Compared to many similar tools, LunaPic offers a wider range of options that come in handy whether you are simply editing an image or creating a complex logo.
Used as a standalone tool or in conjunction with other tools like Diptic, LunaPic can make you look a savvy graphic designer with a few clicks of your mouse. Shown above is an example of a picture that I cropped and animated in less than five minutes using LunaPic.
Gmail Tabs: You may have noticed that Gmail recently introduced “tabs” that help you manage your inbox more effectively. If activated, the program will automatically categorize your incoming emails into one of five categories – Primary, Social, Promotions, Updates, and Forums. The tabs appear at the top of the main Gmail inbox page. You can enable the tabs by going to the configuration drop down and choosing the tabs that you would like to see enabled for your inbox. At this time, you cannot create your own tabs or rename the ones that come as default. If you are not satisfied with the way Google has categorized your emails, you can also drag a message from one tab into another, and subsequent messages from the sender will be automatically routed to the tab of your choice.
Why does this matter to you? If you have been subscribing to news-letters, blogs or alerts from your chosen daily deal sites, you will now need to be aware that they may not show up in your primary tab by default. For example, to continue to receive updates from Racquet Social in your main inbox, you will need to click and drag the most recent blog update from me to your primary inbox tab.
The impact of these changes could be crucial to email marketers! The open rates and responses to email campaigns are bound to decrease if customers do not see the emails in their primary inbox. As an email marketer, it would make sense for you to include a few simple tips for your customers and subscribers to minimize the impact due to these changes.
Scoopt.it: Not every one of us is a content curation expert! Content curation refers to the art – or science – of sifting through an avalanche of information on a particular topic and presenting key aspects of that topic, often with your comments, to your followers and subscribers. If you want to learn more definitions of content curation, check out this post by Heidi Cohen. Scoop.it is an excellent platform for content curation. The free version of the platform allows you to curate up to five different topics of your passion and share it with like-minded friends, connections and followers. If you are not an active curator, you can use Scoop.it as a lurker to see what is new and relevant in your area of interest. To say that I am an active user of Scoop.it would be inaccurate; however, I do find that every time that I log back there is always some new perspective on the two topics that I follow – social media and racquet sports. I would encourage you to check it out.
If you find these tools interesting and useful, please comment and share using the options below.