If you haven’t noticed, you can pretty much subscribe to anything on the web these days. The iPhone commercial “There’s an app for that” is literally coming true! That leaves you with the question: Should you own or utilize?
Let’s say that you want to feel like a celebrity for a day and have paparazzi chasing you, or fans swooning over you, Crowds on Demand can arrange that. Or perhaps, you are tired of jumping into beaten-up taxi cabs and want to travel in style when you visit a new city, Uber can ensure that a luxury car and a chauffeur are available to you when you need them. All you need to do is subscribe to the service.
The same goes for Airbnb, a virtual B&B service that connects homeowners with travelers and tourists in cities around the world. Here is a quick look at some traditional business models that have been disrupted by the advancements in virtual, visual, mobile, and social media technologies. For best effect, please watch the Slideshare below in full-screen mode.
It is clear that consumption models for our day-to-day requirements have evolved. Consumers like us are setting the pace in terms of adoption of technology and social media. No longer is buying, the only option. As cloud-based services and adoption of social media change the landscape of B2C interactions, can B2B players stand on the sidelines watching?
So, are you comfortable with the concept of own vs. utilize? Share your thoughts and comments using the options below.
So true..When I am on the GO train, I rarely see people reading newspapers or books. Mostly on androids or e-book readers
No doubt. Looks like the print media is in for a rough ride…