Author: Dax Nair
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Lifestyle Marketing – When People Judge You Based On What They See…
I replaced my BMW X5 with a Toyota Prius. I had not heard of lifestyle marketing at that time. It was a couple of years ago. My lease was up and I was browsing for a replacement car when my daughter, the sane one in our family, quipped up. “Why do you want another gas…
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The Serial Podcast – Paving the Way for Narrative Media
In 2013, it was “House of Cards.” Then came “Orange is the new black.” And now, you have “Serial.” Except, “Serial” is not a TV serial on Netflix. For that matter, it is not a show on TV or cable network. It is a podcast – the “House of Cards” of podcasts. If you still…
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Banking on the Future – Uber’s $41 Billion Valuation!
At the end of the day, Uber is a taxi dispatching company. Sure they have a presence in nearly fifty countries and have a smartphone app that connects riders with drivers. Their ride sharing model has disrupted traditional taxi dispatching models and has attracted high-profile investors like Goldman Sachs, Benchmark Capital, and Jeff Bezos of…
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Food as a medium to connect on social media
Updated on July 24, 2022 The good thing about food is that everybody needs it. Whether you are a foodie or someone who treats food like fuel for your body, when you are hungry, you need to eat. Food as a social media topic has universal appeal and does not require specialized knowledge or skills…
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Seven reasons to play squash
I hang out a lot with squash players. I also tend to spend a fair amount of time with friends who are in sales, marketing, and other customer-facing areas of business. It is a “Birds of a feather” thing – in a positive way. Squash to me is more than a game played with an…
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Of death and social media…
I got the call as I was watching Olivia Blatchford play Maria Toorpakai Wazir in the finals of the Manulife Investments WSA Tournament at Club Meadowvale. It was my wife. She broke the news as gently as she could – my mother had just passed away, in India! In a bit of a daze, I…
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Do you ever feel that technology is stalking you?
“Got a sec?” The pop-up window on the corner of my laptop asks me. I glance down from the document that I am working on which is due in thirty minutes. The “presence” feature on my Microsoft Lync client is set to “in a meeting,” which is meant to politely convey “do not disturb.” It…
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Have you watched a professional squash tournament yet?
So you know all about tennis grand slam events. Do you know the squash equivalents? Unlike tennis tournaments that get huge media coverage and draw droves of spectators to the stadiums, squash remains a subculture of sorts. Only the ardent fans of the game truly keep track of what is going on in the world…
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International Premier Tennis League (IPTL) – A Field of Big Dreams
January 2018 Update: The IPTL has been dead since 2017. The idea turned out to be bad after all. When Mahesh Bhupathi conceived the idea of launching the International Premier Tennis League (IPTL), it must have felt like the movie “Field of dreams.” Nearly a year later, with top-ranked players like Novak Djokovic, Andy Murray, Roger…
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Six Twitter mistakes that I made, which you can avoid
“An applicant for a Social Media Management role with Less than 1,000 Twitter followers is suspect”– Olivier Blanchard. Even though I was not looking for a job in Social Media, the quote shown above from the respected brand strategist and consultant made me uncomfortable. With less than two hundred followers at that time, my credibility…