Author: Dax Nair
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What Would You Do In These Situations?
Over the past few days, I came across some news items that made me wonder what I would have done if I were in those situations. Here are three that would make you ponder… If your plane crash-landed, and you managed to climb out safely, would you stop to take a picture and post it…
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Click and Mortar – Transforming the Way You Shop
If you enjoy shopping, you are well aware of the impact digital technologies have had on the shopping experience. From coupons from Groupon to pins on Pinterest, you know a decent deal when you see one. You subscribe to Gilt, Woot, and other daily deal sites to ensure that you do not miss out on…
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IPTL – Only Time Will Tell
January 2018 Update: The IPTL does not exist anymore. The idea turned out to be bad after all. If you are a serious tennis fan who follows the Grand Slam tournaments religiously and knows all about the Davis Cup, ATP tournaments, and the grand finale at Barclay’s World Tour Finals, you have something new…
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Social Media Etiquette – A Point of View
The growth and adoption of social networks and smart devices have created many a grey area with respect to social norms and etiquette. Here is a brief look at a few such situations that we encounter in our everyday lives. Food Porn (a.k.a. Food Photography) How would you react if you walked into a restaurant…
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Real-time Marketing Is the Art of Instant Communication!
I recently wrote a blog about Pizza Hut’s yet unheard-of 140-second-long job interviews to fill the position of “Manager of Digital Greatness” in the company. Gimmicky as it sounds, it gives pause for thought and offers a view into a few instant communication trends. Relevance, attention, and context are playing heavily in the marketing world.…
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A quick look at the lighter side of squash vs. tennis
If you play either squash or tennis, you know that both games require speed, agility, endurance, power, and strategy. Most squash players have no doubt that their game is the hardest of all racquet sports, particularly when compared to tennis. My friend Bill Guest lets the image on his parking spot speak for itself! You ask tennis…
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“We don’t need no education?” Here are some innovative learning methods.
Looking back at my university days, I realize that I could have done better! While I prioritized sports over quantum mechanics, my friends prepped for business school. An undergraduate degree seemed par for the course of life. The prospect of not having to continue my studies was even better. Fast forward a few years later,…
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Tennis After Forty – For the Love of the Game
Last updated on March 31st, 2022 In professional tennis, players like Ashleigh Barty are a rarity. Her decision to retire at twenty-five, while ranked world number one, puts things in perspective for active professional athletes who are past their prime. Former number-one players Roger Federer, Serena Williams, and Venus Williams are now ranked 26th, 240th, and…
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New York Food Trucks Leverage Social Media
When was the last time that you tried some street food? I mean gourmet food, from a truck! No, I am not referring to your favourite hot dog vendor outside your office. If you have not noticed, street food has been undergoing quite the makeover, both in terms of quality and popularity. Artisan food is all…
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Six more simple tips for Twitter newbies
Last August I wrote a post titled Six tips for Twitter users who have less than 25 followers. As a relatively new Twitter user who had two hundred followers, I wrote about the initial doubts and concerns that I had about having a public profile that showed that I had next to no followers. Seven months…