Author: Dax Nair
-
Money can buy you likes, but it can’t buy you love
“Likes” and “Followers” are for sale So, when did it become socially acceptable for you to ask someone to like you or follow you? In the real world, if you did that, you would be perceived as rather strange. If you did decide to constantly follow someone, you would probably end up with a restraining…
-
Trust-based economy – The shift towards transparency
The Marketing world suddenly seems to have stumbled upon the currency of honesty! Businesses are being advised to gear up for a trust-based economy where being perceived as trustworthy takes precedence over other traditional main stays like brand recognition and lineage. Gone are the days of waiting for the customer to find out about the…
-
Mixed doubles tennis – Chivalry will not win you matches
Lost in the glamour of the singles matches at the recently ended French Open were some notable winners in the doubles and mixed doubles tennis events. Canada’s own Daniel Nestor and partner Max Mirnyi claimed the men’s doubles title and the number one ranking, beating the Bryan twins Bob and Mike. The seventh-seeded pair of…
-
Consumer Power – May the power of social media be with you!
Has it occurred to you, of late, that you may have more power than you think? Well, if you are active in Social Media, you probably do. You may be surprised to know that many ordinary people have been taking on corporate behemoths and occasionally winning. Think consumer power – the pen is mightier than…
-
Who will win the French Open, Nike or Uniqlo?
As Novak Djokovic, the top-ranked tennis player in the world, strolls into Roland-Garros for the French Open, tennis aficionados, and bookies alike will be waiting with bated breath to see which one of the three key records will be broken. Will Rafael Nadal become an unprecedented seventh-time winner of the French Open? Or will it be Roger…
-
Is Social Media creeping up on you?
As I read up on the recent exploits of Mark Zuckerberg and his Facebook IPO valued at over $100 billion, I caught a related article that talked about the anticipated boost in divorces and marriages directly attributable to the IPO. Millionaires and potential billionaires are in the making! With new wealth comes the freedom to choose;…
-
A blue clay court? What’s next, blue grass at Wimbledon?
If you have not been paying attention, you may like to know that the new colour of a clay court is blue! Seeing red? Certainly, Rafael Nadal and Novak Djokovic did. Both have vowed not to return to the Mutua Madrid Open after early exits from the tournament where they played in the finals the…
-
Squash is out! Rugby sevens and kite-surfing in; really?
By now, some of you may have heard that squash is out! It was denied a spot at the 2016 Rio de Janeiro Summer Olympics. Unfortunately, this has been the plight of squash! The general sense is that there just is not enough profile for the sport and the players. There are no superstars in…
-
Is boredom becoming a luxury?
As I shut down my laptop and take stock of my to-dos for the next day, my phone starts to ring. I make a beeline for my car, talking on the phone. I am likely going to be late for my 7:30 squash game. It strikes me that there is always more than one thing…
-
Are you living in a fish bowl?
As my Social Media savvy improves, I have slowly started accepting the fact that not everything is rosy on this front. The Internet is big! Bigger than any other organized or non-organized enterprise! You can never really quantify how big something may get on the Internet. You have instant millionaires and billionaires! You have viral…