Squash has finally made its way to the grand stage – the Olympics! After multiple past disappoints where squash was dropped in favor of sports such as kite-surfing, rugby sevens, and others, squash gets picked for the Olympics. The decision to include squash in the Los Angeles 2028 Olympics was made on Monday, October 16th, at the 141st IOC Session in Mumbai. Along with squash, cricket, lacrosse, flag football, baseball, and softball will also be part of the future LA Olympics.
For some die-hards who have seen the gradual decline in the game’s popularity, the question remains: Is it too late?
But for now, the days of longing and near misses are over. Today, squash stands tall, recognized globally, and given a chance to redefine its narrative on the world stage.
A Victory for Squash Lovers
This win isn’t just for the professionals who spend hours perfecting their game. It’s a victory for every squash enthusiast and validation of the rigors of the sport and its players. In the true spirit of the game, the never-say-die attitude of the World Squash Federation (WSF), Professional Squash Association (PSA), and US Squash have finally borne fruit.
Reviving the Grassroots
While we savor the moment, it’s crucial to remember that the game would have no future without grassroots-level players. The charm of squash lies not just in professional matches but also in club squash and squash academies that offer and promote the game as a routine form of exercise and competition. More access to courts, outdoor facilities, and inclusive programs may be needed to keep the newer, younger players interested in the sport.
Squash has to be seen as a lifestyle, similar to pickleball.
The Road Ahead
The next five years leading to the LA 2028 Olympics are pivotal. It’s time for squash to reverse the negative sentiment from dwindling participation and court closures in communities. The landscape of racquet sports is evolving. Instead of viewing pickleball and padel as competition, it’s perhaps time to look at synergies. The announcement of Peter Nicol’s combined squash and pickleball center in New Jersey in 2024 indicates the synergies that can be harnessed.
New investment in squash
Squash needs new money. Guggenheim Partners CEO Mark Walter’s strategic investment in PSA’s Squash Media & Marketing (SMM) is a welcome development for the sport. More than the funds, it’s a testament to squash’s potential. Well-heeled investors can help boost commercial opportunities for squash and open more doors to sponsors and higher prize money for professional athletes.
Fingers crossed for the future
The journey to the final destination has been arduous but worth it. It is important to remember that though squash gets the nod for the LA 2028 Olympics, there is no guarantee that it will continue to be included in future events. Adding and dropping various sports are part of the IOC’s process.
As squash steps onto the Olympic stage, let’s ensure it doesn’t become a one-hit wonder.
