Category: Life & Times
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Social Media Dependency – You should worry about things you cannot control!
If your business is vested heavily in social media platforms, you may want to rethink your strategy. Contrary to popular wisdom, you should worry about the things you cannot control, especially your social media dependency. If you are wondering how we got here, blame it on the drug dealer model. Fledgling social media companies that…
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Seven Social Media Terms With Squash and Tennis Analogies
When it comes to social media, new terminology gets created on a daily basis. Some are easy to understand; others, not so much. Some of the social media terms you may know, while others leave you wondering. Here are seven social media terms explained through squash and tennis analogies. Social Media Trolls Like the legendary…
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The Mechanics of Influencer Marketing Through Social Media
Everyone likes free publicity, even brands! Done right, influencer marketing delivers just that. In simple terms, it is the idea of turning influential people, within a community of interest, into brand ambassadors for a product or service. The concept of leveraging high-profile personalities to endorse and promote products is not new by any stretch. The…
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It’s all about the sharing economy
As a concept, the sharing economy is simple. Yet, brilliant! Leverage excess capacity to generate revenue. Whether you are a business or an individual is less relevant. What is important is whether the product or service that you have spare capacity for can be marketed. The capacity may be a fleet of cars sitting idle…
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Privacy Violations – Simple, Complex, Scary!
Would you feel violated if you found out that someone else had access to everything you do online? Let’s just say that if your activities were of interest to your spouse, employer, or the Government, you are on thin ice. In light of some of the recent scandals surrounding the National Security Agency’s (NSA) surveillance…
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Social Media profile as ID for air travel?
Most of us who travel for business have been late getting to the airport, at least once. The next time you make a scramble for the check-in desk, reach for your passport, and realize that you left it in the pocket of the jacket that you changed at the last minute, you may still have…
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Location Services: When It’s Your Word Against Your Phone’s!
So how well do you know your phone? Your smartphone, that is. If you don’t have a smartphone or some other kind of mobile device that offers you location services, you can stop reading now. Location has become a big feature in a host of connected devices. App developers and marketers alike have been feverishly…
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Inadvertent Newsjacking – That Time I Used Rob Ford As Example
If you are not familiar with the concept of newsjacking, read on… Last November, in a blog post titled “Three simple tools that may not have hit your radar,” I wrote about a tool that Twitter users could use to determine how many of their followers were real ones vs. fakes such as web robots…
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Are You Afraid of Tweeting? You Don’t Need to Be
A few years ago I wrote a blog post titled “Six tips for Twitter users with less than 25 followers.” As a relatively new Twitter user at that time, I figured that my learnings could come in handy for my subscribers and friends some of whom were reluctant to jump on the Twitter bandwagon. Despite…
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K Street to Wall Street: Milliseconds Can Make Millions
Walking the streets of Washington, D.C. during a recent visit, it occurred to me that most capital cities have the same look and feel. There are large, important-looking buildings, monuments with historical significance, museums, tourists, and a lunch crowd in no apparent hurry to get back to work. The biggest employer in the city is…