Category: Life & Times
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Six Twitter mistakes that I made, which you can avoid
“An applicant for a Social Media Management role with Less than 1,000 Twitter followers is suspect”– Olivier Blanchard. Even though I was not looking for a job in Social Media, the quote shown above from the respected brand strategist and consultant made me uncomfortable. With less than two hundred followers at that time, my credibility…
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Here Are Five Tips For Passive Twitter Users
So you created a Twitter profile, followed a bunch of famous people, and sent out a few cautious tweets. Not a lot of people followed you back, and your tweets seemed to have gone into the ether. You even checked out my post titled “Six tips for Twitter users who have less than 25 followers”…
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Here’s How Indiscretion On Social Media Can Cost You
Every once in a while, I see posts – images, videos, tweets, and comments – that make me go “What were they thinking?” I am glad that there was no social media when I was younger. Discretion was not my forte. Indiscretion on social media can cost you – big time! Take for instance the case…
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Pride Week – You Have Every Reason to Love Toronto
Last update: June 24, 2022 This post is not about squash, tennis, or social media. It is about pride and Toronto. I had my first exposure to Pride Week when my wife and I stumbled into a wedding. To be more precise, we stumbled into a wedding that was just about to take place. Out…
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Is Formal Education Falling Out of Favour?
When I was younger, it was not cool to be referred to as a nerd or a geek. The ones who balanced academics with sports and other extra-curricular activities were more popular and sought after than the studious types. They had more fun and went on to become successful pillars of society. At least that was…
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Social Media Dependency – You should worry about things you cannot control!
If your business is vested heavily in social media platforms, you may want to rethink your strategy. Contrary to popular wisdom, you should worry about the things you cannot control, especially your social media dependency. If you are wondering how we got here, blame it on the drug dealer model. Fledgling social media companies that…
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Seven Social Media Terms With Squash and Tennis Analogies
When it comes to social media, new terminology gets created on a daily basis. Some are easy to understand; others, not so much. Some of the social media terms you may know, while others leave you wondering. Here are seven social media terms explained through squash and tennis analogies. Social Media Trolls Like the legendary…
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The Mechanics of Influencer Marketing Through Social Media
Everyone likes free publicity, even brands! Done right, influencer marketing delivers just that. In simple terms, it is the idea of turning influential people, within a community of interest, into brand ambassadors for a product or service. The concept of leveraging high-profile personalities to endorse and promote products is not new by any stretch. The…
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It’s all about the sharing economy
As a concept, the sharing economy is simple. Yet, brilliant! Leverage excess capacity to generate revenue. Whether you are a business or an individual is less relevant. What is important is whether the product or service that you have spare capacity for can be marketed. The capacity may be a fleet of cars sitting idle…
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Privacy Violations – Simple, Complex, Scary!
Would you feel violated if you found out that someone else had access to everything you do online? Let’s just say that if your activities were of interest to your spouse, employer, or the Government, you are on thin ice. In light of some of the recent scandals surrounding the National Security Agency’s (NSA) surveillance…