Artificial Intelligence (AI) and Natural Language Processing (NLP) advancements have brought about challenges and opportunities to the Marketing community. AI-powered tools and applications have shown that they can generate content outlines and write-ups much faster than humans. However, the many factual inaccuracies in the machine-generated content have ensured that human intervention will still be required. Leveraging the power of AI with free online tools for content development appears to be the best way forward.

Heads up: The online tools covered in this post offer limited free versions of their products along with paid upgrades for additional functionality. Some of the apps listed below are ad-supported and may show download links to affiliate products. A login may be required to access some of the online tools.

So, here are nine free online tools for Marketers.

ChatGPT

Until ChatGPT came along, my exposure to AI-based writing software had been limited. The free apps that I had used were lacking and the paid versions were pricey. ChatGPT felt different. From a content creation perspective, ChatGPT can be a powerful research tool as long as you understand its limitations.

ChatGPT is an open-source NLP chatbot powered by OpenAI’s GPT-3 language model that is designed to provide a conversational interface for users to interact with and ask questions. It is capable of understanding natural language and providing answers to questions. It is a powerful deep-learning model that can generate human-like text in a conversational format. Its function is to generate human-like conversations in response to user input.

ChatGPT is not designed to provide factual information, so its accuracy rate in this regard is unknown and its output is often incorrect. As a tool, it is great for creating content outlines, title suggestions, product descriptions, and other write-ups.

DALL-E2

DALL-E2 is an image generator developed by OpenAI, which is designed to create unique and realistic images from textual descriptions. It uses a neural network-based approach that combines language understanding with computer vision to generate images. DALL-E2 can create original images based on descriptions of concepts and objects. It analyzes the relationship between words and their visual representation and then generates images that match the given descriptions.

The technology behind DALL-E2 can potentially revolutionize many industries, including art, fashion, advertising, and gaming. The good thing about AI-generated images is that each one is original and can be used without any licensing restrictions. Images produced by DALL-E2 are not perfect but improve with the quality of user input.

Remove.bg

There are many tools in the market that help you remove backgrounds from images, but Remove.bg is my favorite. It is a free online tool and mobile app that uses AI technology to remove the background from an image in seconds. Remove.bg is user-friendly and does not require any technical skills or downloads. Users upload an image to the website or app, and the AI algorithms automatically detect the photo’s subject and remove the background. The result is a high-quality image with a transparent background that can be easily downloaded and used in other projects.

Audacity

Audacity is a free, open-source audio editor and recorder. It provides a range of features, including the ability to record, edit, and mix audio files and add effects and filters to audio. It supports a range of audio formats by allowing users to export audio files in various formats. Audacity also provides the ability to analyze audio files, as well as the ability to create podcasts and podcast episodes. Additionally, it allows users to customize the look and feel of audio projects and supports a range of plugins and extensions.

Google Web Stories

Google Web Stories is a free tool that allows users to create visually engaging stories for the web. It provides a range of features, including the ability to add text, images, videos, and animations to stories and customize the look and feel of stories with themes and templates. It also allows users to share stories on social media and embed them on websites. Google Web Stories also provides analytics to track the performance of stories and the ability to monetize stories with Google AdSense.

Seriously Simple Podcasting

Seriously Simple Podcasting is a WordPress plugin that makes creating and managing podcasts easy. It provides a range of features, including the ability to upload audio files, create podcast episodes, and manage podcast settings. It also allows users to customize the look and feel of their podcast with themes and templates, and it supports a range of audio formats. Seriously Simple Podcasting also provides the ability to embed podcasts on websites, and it supports a range of podcasting services, such as Apple Podcasts, Google Podcasts, and Spotify.

Image Color Picker

If you have occasionally struggled to find the correct HEX code for a color that you like, Image Color Picker is for you. It is an online tool that helps users to identify colors from an image. Image Color Picker works by uploading an image to the website and then selecting a point on the image to determine the specific color value. The tool provides the user with the selected color’s RGB, HEX, and HSL values.

Image Color Picker is handy for designers, artists, and developers who need to extract colors from an image for use in their projects. Additionally, Image Color Picker can help users to create color palettes based on the colors found in an image, making it a valuable resource for anyone working with color in digital media.

Rev

You should look at Rev.com as a paid service even though they offer a two-week free trial. After my trial, I continue to use the affordable automated transcription feature to transcribe interviews and conference calls, which are often part of my projects.

Rev is an online app-based service that provides transcription, captioning, and translation services for businesses, organizations, and individuals. The platform provides affordable and reliable transcription services easily accessible to anyone who needs them. Users can upload audio or video files directly to Rev’s website or through its mobile app, and within a few hours, they receive a complete, accurate transcription or captioned video. Video captioning and Translated Subtitles are incremental services offered by Rev.

CleverPDF

PDF documents can be a pain if you don’t have the right tools to deal with them. CleverPDF is an online tool that provides various PDF tools, including PDF conversion, editing, merging, splitting, and compression. It also offers a range of other tools, such as image processing, document conversion, and more. Over and above the web version, CleverPDF now offers a desktop version for Mac and Windows users. It can come in real handy if you are stuck with the task of leveraging text and images from e-books and other marketing material.

So, there you have it, nine free online tools for marketers that can potentially simplify your content development process.

With AI stepping on Marketers’ toes and online tools simplifying mundane manual tasks, it is natural for content developers to feel threatened. However, with the right tools in hand, you can quickly learn to ride the wave and come out ahead of your competition whether it is human or machine.