Everyone likes free publicity, even brands! Done right, influencer marketing delivers just that. In simple terms, it is the idea of turning influential people, within a community of interest, into brand ambassadors for a product or service. The concept of…
The Professional Squash Association (PSA) is probably caught between a rock and a hard place. It has been nearly two months since the lockdown went into effect. Restarting the tournaments is fundamental to PSA’s revenue streams. But, their obligation to…
If you are single and have been exploring the web or Social Media to find your soulmate, you may want to fly KLM! Early this year KLM introduced a ”Meet & Seat” program that allows passengers to view the Facebook…
Imagine showing up for a barbecue where they serve you meatless burgers and alcohol-free beer! As someone who likes burgers juicy and beer medium-bodied, I am confused. It all started with some research into “meatless” meats. It was for a…
You can tell squash players who are new to doubles tennis. They run down every ball, rarely come in behind a serve, and, hit loopy groundstrokes from the baseline. Works great, when you play singles. But not so much in…
It is a classic case of employer-employee misalignment. Over 81% of employees in a recent survey indicated that they enjoyed working from home. Yet, 79% of the survey respondents believe their employers expect them to revert to in-office work soon. That…
So when was the last time you watched a professional tennis match where the players served and volleyed? No, I am not talking about doubles tennis. It is true that serve and volley as a technique has all but disappeared…
Updated on July 24, 2022 The good thing about food is that everybody needs it. Whether you are a foodie or someone who treats food like fuel for your body, when you are hungry, you need to eat. Food as…
After many months of deliberation, I decided to buy an electric car, a Tesla Model 3. I drove hybrid vehicles for over ten years, and the progression seemed natural and logical. Fast forward six months, and here I am writing…
You might be a hero in a morgue. But you’re still in a morgue. I crashed at the 190th kilometer of a 215 km ride. Joey, my co-rider, told me later that when he saw my body smack the road and stay…