Ok, so I was wrong.

Eight years ago I wrote an article titled “Meatless Burgers and Non-alcoholic Beer.” It was an I-don’t-really-get-it post, laced with a dose of skepticism. Truth be told, when I grabbed that six-pack of non-alcoholic Budweiser Prohibition Brew, it was more for a blog photo op than any genuine interest in a healthier alternative to my favourite beverage — beer. 

Now, as I sit sipping Athletic Brewing’s Run Wild IPA and revisit my old post, I find myself questioning my original argument.

“Teetotalers would most likely hate the taste. After all, the taste for beer is acquired. Health-conscious drinkers would opt for kale juice. Alcohol-imbibing vegans may be inclined to try it but may stick with regular versions since most beers are vegan anyway.“

I still feel that most of my past observations hold true, even today.

So, what changed?

It would appear that beer drinkers—the core base, have changed. People like me, who once swore off and dismissed “fake beers” as pretenders, have discovered it ain’t so bad after all. The new generation of non-alcoholic beers has truly come of age. They deliver all the flavors (the fizz, the hops, the malt…) and the hues (blonde, amber, black, hazy…) that you crave. In a refreshingly cold package, it is hard to tell them apart from their boozy counterparts.

While traditional beer companies have launched alcohol-free versions of their popular brands, niche players and craft breweries have quickly jumped in with offerings of their own. With an estimated market size of $24 billion in 2025 and growing, there is enough room for a diverse group of players to coexist. 

Then there are the social aspects.

Social Inclusion

Gone are the days when abstaining meant sipping soda water with a lime wedge.  NA beers allow everyone to partake in the camaraderie of clinking glasses, regardless of their reasons for skipping the alcohol.  It’s a social equalizer, in a can.

Just what the doctor ordered

With growing awareness of the impact of alcohol on well-being, NA beers offer a guilt-free way to enjoy the taste and social ritual of drinking. You can now prioritize your health without becoming a social pariah — a win-win, some might say. 

Shifting Social Norms

The younger generation is rewriting the rules of social engagement, proving that you don’t need a buzz to have a blast. They’re swapping sugary sodas and hard seltzers for mindful moderation, with NA beers and artisanal waters (yes, fancy water) becoming staples in their social toolkit.  Perhaps this generation is onto something. Hydration and sophistication?

Sober Bars and the Cool Factor

Who needs a hangover when you can hang out and have a stimulating conversation over a delicious alcohol-free cocktail? Sober bars are redefining social spaces, offering a sophisticated and inclusive environment where connection is the main event. Places like Sans Bar in Austin, Hekate NYC, and The New Bar in San Francisco are leading the way, proving that vibrant nightlife doesn’t have to revolve around booze. Something tells me this trend is just beginning.

Cheers to Safe Celebrations

Designated drivers, rejoice! You can now enjoy the crisp, refreshing taste of an NA beer without compromising your role as the responsible one. These beverages offer a delicious way to participate in social gatherings without the worry of impaired driving. Who knows, maybe you’ll even inspire your friends to join the NA movement!

Sober Curious & Dry January

Okay, maybe it’s not a full-blown revolution. But, movements such as Sober Curious and Dry January look like more than just fleeting trends. They’re changing how we think about alcohol and having a good time. Here’s a thought: “Maybe you don’t need a drink to feel good or connect with people.” So whether you’re trying out Dry January, dipping your toes into the sober-curious pool, or just looking for a healthier way to party, NA beers are here to help you navigate the social scene without sacrificing your well-being. 

As I get up to refill my glass, I have to admit, the beer companies appear to have gotten this one right. 

Cheers to that!

In case you’re wondering, I haven’t gone completely teetotal. I still savor a good glass of wine or a shot of bourbon now and then. I’ve simply discovered the joy of enjoying a beer without the buzz. Give it a try.

As for meatless burgers, I am not there yet.