Last updated on December 16, 2024

Anyone familiar with professional tennis understands that tennis players are impeccably dressed, always sporting coordinated and fashionable attire. Rarely do players repeat the same outfit from one tournament to the next, emphasizing the abundance of tennis clothing sponsors in the industry.

While tennis clothing sponsors play a crucial role in the players’ earnings, achieving brand loyalty among players comes at a premium. A notable example is the estimated $300 million deal Uniqlo secured with Roger Federer towards the end of his career.

Indeed, money speaks volumes.

The brands listed below are (mostly) organized by their popularity among professional male tennis players. The current grouping is subject to change and will be influenced by future sponsorship negotiations and deals. Please note that brands launched and worn by individual players are not covered in this post.

If you are interested in finding out the brand of racquets the pros use, check out Top Tennis Racquet Brands.

Disclosure: Racquet Social participates in Amazon’s affiliate advertising program and may earn a small commission from qualifying purchases at no additional cost to you. The prices and ratings included in this post are subject to change over time.

Top tennis clothing sponsors

Nike

The American sporting goods and accessories giant, Nike, is a leader in the tennis sponsorship business with many high-profile players wearing its logo. Carlos Alcaraz and Holger Rune are among them.

Adidas

Adidas, the well-recognised German company, is another leading tennis clothing sponsor that counts top players such as Alexander Zverev and Stefanos Tsitsipas among its brand ambassadors.

Lotto

The Italian sportswear manufacturer Lotto is a popular brand choice among European players. Laslo Djere, the Serbian player, is one of many ATP-100 players who wear Lotto.

Joma

The Spanish company, Joma, has been around for over fifty-five years and is a popular tennis apparel brand among Spanish and South American players. Joma sponsors Tomas Mahac’s clothing.

Lacoste

Lacoste, founded by tennis player René Lacoste, sponsors several top-ranked tennis players. Novak Djokovic and Daniil Medvedev wear Lacoste.

Le Coq Sportif

The French company that produces Le Coq Sportif (The Athletic Rooster) clothing has been around for over a hundred years. Clothing that bears the attractive logo is not as widely seen in North America as in Europe. Italian player Matteo Arnaldi is sponsored by Le Coq Sportif.

The next six tennis apparel brands

Yonex

The Japanese manufacturer of sporting equipment, Yonex, is perhaps most recognized in badminton circles. Yonex is one of the few tennis racquet manufacturers that continue to sponsor players’ tennis apparel. Hubert Hurkacz wears Yonex outfits.

Asics

Famous for its shoes and apparel, Asics is another Japanese footwear and sporting goods manufacturer popular among tennis professionals. Australian player Alex De Minaur wears Asics apparel.

Fila

Though Fila was founded in Italy, the brand is currently owned by a South Korean corporation that designs and manufactures sporting goods and apparel. When I see the FILA logo, John Isner comes to mind. Brandon Nakashima sports Fila clothing.

Hydrogen

Italian company Hydrogen promotes its products as luxury sportswear. Their prices, which are at the higher end of the tennis clothing market, ensure that it is not for everybody. Slovakian player Jozef Kovalik wears tennis apparel marketed by Hydrogen.

K-Swiss

South Korean company E-Land currently owns the Los Angeles-based K-Swiss brand. British Player Cameron Norrie was reported as having signed an apparel deal with K-Swiss.

Mizuno

Mizuno is a Japanese company with a history in sporting apparel that dates back to 1906. Taro Daniel, the Japanese-American player currently sports Mizuno’s tennis apparel on the courts.

Other popular men’s tennis clothing brands

EA7

EA7 is a luxury sporting brand sold by the luxury fashion house Emporio Armani. Italy’s own Fabio Fognini has switched to the EA7 tennis clothing brand.

New Balance

New Balance, the American sports footwear and apparel manufacturer, is a giant in the business and sponsors players and teams across multiple sporting disciplines. American player Tommy Paul wears New Balance gear on the courts.

Diadora

The Italian company Diadora has been around for over seventy years and is a recognized name in the sporting goods business. Diadora sponsors Jan-Lennard Struff of Germany.

Australian

As far as I can tell, the only things Australian about the brand Australian by L’Alpina, is its name and logo. Made by an Italian fashion house, the kangaroo logo of the brand is seen on clothing worn by Dusan Lajovic of Serbia.

Indian Maharadja

Don’t let the name fool you. The Indian Maharadja is a Dutch field hockey brand founded in Amsterdam and sponsors the Dutch player Tallon Griekspoor.

Vuori

California-based Vuori Clothing categorizes its products as performance activewear. American player Marcos Giron is the first to wear Vuori in an ATP tournament.

Also in the mix

Wilson

Despite its profile as a tennis-equipment-heavy-weight, Wilson has lagged as a tennis clothing sponsor. Chilean Nicolas Jarry currently sports Wilson apparel. However, after two incidents of the ball popping out of his pocket at the 2024 Australian Open, Jarry may have second thoughts.

Artengo

Artengo is the racquet sports brand of the French retailer Decathlon. Recently, French player Gael Monfils has been seen wearing Artengo tennis apparel.

Bidi Badu

The German tennis player Dominik Koepfer has been spotted wearing Bidi Badu, a brand owned by the German company Spodeco GmbH. According to the company, Bidi Badu means hocus pocus.

Dunlop

The venerable British brand, best known for its tennis racquets, is currently owned by the Japanese parent SRI Sports. Miomir Kecmanovic, from Serbia, is one of the few players who wears Dunlop tennis apparel.

Head

Head is another big name who seems to have woken up to the potential of tennis clothing sponsorship. You may have seen Marin Cilic wear the familiar Head logo at major tournaments.

Hugo Boss

The upscale German fashion retailer is the latest big name to enter tennis clothing sponsorship. Currently, Taylor Fritz and Matteo Berrettini sport Boss apparel.

Cotton On

The Australian brand Cotton On is known more for its everyday wear. The brand grabbed tennis fans’ attention when Thanasi Kokkinakis won the 2022 Australian Open Mens Doubles wearing a pair of Cotton On shorts.

14Fourteen

Swiss clothing company Fourteen currently sponsors countryman Marc-Andrea Husler. Aslan Karatsev, who until recently sported Bonifique, has switched to 14Fourteen.

Celio

The French retailer Ceilo sponsors Benoit Paire, who was seen sporting their “Be Normal” line on the courts.

Greyson

The US-based Greyson is mostly a golf apparel brand that has branched into tennis. Coincidentally, American tennis player JJ Wolf wears Greyson’s wolf logo.

Quiet Please

Another new entrant in the tennis clothing landscape, Quiet Please sponsors Oscar Otte of Germany.

LSKD

Pronounced Loose Kid, LSKD is an Australian sportswear company. Max Purcell of Australia who won the 2022 Wimbledon doubles championship, has switched from Dunlop to LSKD. 

Luke

A relative newcomer to tennis apparel sponsorship, Luke, the British men’s clothing company, sponsors Dan Evans, the second-ranked tennis player in the UK.

Penguin

Original is an American clothing line that dates back to the 1950s. American player Mackenzie McDonald currently wears the Original Penguin brand. Vasik Pospisil of Canada wore the brand before switching to his own logo.

ON

ON, a sports shoes and apparel company with roots in Switzerland, is a new sponsor in the professional tennis circles. The fast-rising American player Ben Shelton has recently started wearing ON.

Yoxoi

You are not alone If you feel the Yoxoi logo is hard to read. Yoxoi is an Italian brand that previously sponsored the Kazakhstani player Alexander Bublik. Tennys Sandgren, the American player, has been seen wearing Yoxoi clothing. The name Yoxoi was derived from Yoroi, the armour of the samurai.

J.Lindeberg

With origins in Stockholm and New York, J.Lindeberg is perhaps best known for its golf fashion wear. American professional tennis player, Chris Eubanks is prominently featured on the company’s website as one of its ambassadors.

About

About is an emerging tennis brand with a lightning bolt logo, created by Italian designer Alberto Bresci. Marton Fucsovics has recently been seen sporting apparel by About.

Big Names and Luxury Lifestyle Tennis Brands

If you are not big into tennis but just want to look good in some smart-looking threads, you may want to try one from the following list.

Fred Perry

You may want to buy this British brand for nostalgic reasons. The brand was launched in the 1950s by Fred Perry, who held the world’s number-one rank in two sports — table tennis and tennis.

Boast

If you like the preppy look, Boast, the American brand created by Ivy League squash and tennis players may be for you. If you are wondering, the logo represents a Japanese maple leaf, not a cannabis leaf.

Under Armour

Under Armour is an American sporting conglomerate that is way more than a tennis apparel company. While Under Armour products are popular with sportspeople, the company has successfully marketed its clothes to the masses as everyday streetwear.

Lululemon

The famous Canadian yoga-wear retailer Lululemon Athletica entered the men’s tennis sponsorship landscape by outfitting the American player Jack Sock who has since transitioned to pickleball.

Brands out of favour

Uniqlo

In 2012, when I wrote the post, Who will win the French Open, Nike, or Uniqlo?, the Japanese brand was relatively unknown in the tennis world. That has changed. However, the logo once sported by Djokovic and Federer now only has Kei Nishikori as its brand ambassador. Uniqlo appears to have taken a backseat in tennis apparel sponsorship.

Babolat

The French company Babolat, known more for its racquet sponsorships, is a relatively small player in the tennis clothing business. The retired Argentinian player Federico Delbonis was the last player seen wearing Babolat clothing on the court.

Uomo Sport

American luxury apparel brand Uomo Sport is based in California. Uomo sponsored America’s rising star, Jensen Brooksby. It is unclear if Brooksby’s suspension from the sport may impact his sponsorship.

Letour

If you like funky tennis wear, you should check out the Australian brand Letour. American tennis player Tennys Sandgren wore Letour at the 2019 Australian Open.

Ellesse

Ellesse, the British sporting apparel company, was founded in Italy as a ski-wear brand. While many high-profile players such as Boris Becker and Tommy Haas have endorsed the brand in the past, Ellesse does not seem to have sponsorship arrangements with any of the top 100 players currently on the ATP Tour.

Sergio Tacchini

The namesake brand of Italian tennis professional Sergio Tacchini counts many past high-profile players, such as Jimmy Connors and Mats Wilander, among its sponsorships. Currently, none of the top 100 players is seen wearing Sergio Tacchini apparel.

LEORÊVER

LEORÊVER (pronounced LEO-RAHVEY) is based in California and touts itself as a purveyor of luxury activewear. Currently, none of the top 100 players appear to be wearing LEORÊVER. American player Marcos Giron was the last one seen sporting LEORÊVER.

Dorko

The Hungarian clothing company Dorko is behind the DRK logo. Hungarian player Fábián Marozsán was seen wearing Dorko at the 2023 Italian Open in Rome. He has since switched to Joma.

Athletic DNA

Didn’t recognize the logo James Duckworth wore? Look no further; it’s Athletic DNA. It’s an American sports apparel company. Duckworth no longer wears this brand.

Neptune

Another American company, Neptune Athletics, sponsored Slovenian player Aljaz Bedene who has since retired from professional tennis.

Castore

Castore is a British premium sportswear company that also manufactures tennis wear. Before retiring in August 2024, Briton’s Andy Murray sported Castore gear.

PlayBrave

PlayBrave is a British apparel manufacturer that promotes its products as all-weather gear. Jamie Murray is currently the company’s product ambassador.

Klabu

The Swahili name, Klabu, translates to “Club” in English. Dutch player Robin Haase has been seen wearing the Amsterdam and Kenya-based social start-up’s apparel.

So there you have the leading tennis clothing sponsors that ensure that players look smart on the court. Hopefully, one of these tennis apparel brands will work for you.

Please share your thoughts in the comments below. Also, are there other brands that should make this list? Let us know.