Racquet Social

Last Updated: October 7, 2026 | Authoritative Men’s Tennis Sponsorship Guide

Overview: Professional men’s tennis sponsorships feature established performance heavyweights (Nike, Adidas, Lacoste, Asics), racquet brands providing full kits (Yonex, Wilson, Babolat), and a wave of technical athleisure and fashion entrants (On, Hugo Boss, Lululemon, Vuori).

At a Glance: Who Wears What on the ATP Tour?

Heads up: Professional tennis sponsorships evolve continuously, and brand-player agreements are subject to change throughout the competitive season.

Brand	Global Headquarters	Notable ATP Ambassadors	Primary Market Tier
Nike	Beaverton, OR, USA	Carlos Alcaraz, Holger Rune, Jannik Sinner	High-Performance Athletic
Adidas	Herzogenaurach, Germany	Alexander Zverev, Stefanos Tsitsipas, Félix Auger-Aliassime	High-Performance Athletic
Lacoste	Paris, France	Novak Djokovic, Daniil Medvedev, Grigor Dimitrov	Heritage Luxury Sport
Asics	Kobe, Japan	Lorenzo Musetti, Borna Ćorić, David Goffin	Biomechanical & Footwear-First
Fila	Seoul, South Korea	Brandon Nakashima, Francisco Comesaña, Soonwoo Kwon	Heritage Court & Athletic Sportswear
On	Zurich, Switzerland	Ben Shelton, Flavio Cobolli, João Fonseca	Premium Performance Activewear
Hugo Boss (BOSS)	Metzingen, Germany	Matteo Berrettini, Taylor Fritz	Designer Technical Athleisure
Lululemon	Vancouver, Canada	Frances Tiafoe	Technical Athletic Apparel
Vuori	Encinitas, CA, USA	Jack Draper, Marcos Giron	Coastal Performance Activewear
J.Lindeberg	Stockholm, Sweden	Christopher Eubanks	Modern Golf & Luxury Athleisure
Yonex	Tokyo, Japan	Casper Ruud, Stan Wawrinka	Racquet & Court Specialist
New Balance	Boston, MA, USA	Tommy Paul, Jordan Thompson	Heritage Athletic Footwear & Apparel
Joma	Portillo de Toledo, Spain	Tomáš Macháč, Pablo Carreño Busta, Mariano Navone	High-Durability Value Courtwear
Wilson	Chicago, IL, USA	Nicolás Jarry, Jiří Lehečka	Racquet Specialist Tour Apparel
EA7 Emporio Armani	Milan, Italy	Matteo Arnaldi, Alexander Bublik	Italian Designer Sport
Babolat	Lyon, France	Cameron Norrie	Specialist Racquet & Apparel
K-Swiss	Seoul, South Korea / Los Angeles, USA	Tomás Martín Etcheverry, Andrey Rublev, Mackenzie McDonald	Court Heritage Performance

Tier 1: The Global Performance Giants

Nike

• Headquarters: Beaverton, Oregon, United States
• Key Tour Ambassadors: Carlos Alcaraz, Holger Rune, Jannik Sinner, Sebastian Korda
• Profile: Dominates center court visibility with custom player-edition Dri-FIT kits and signature lines, headlined by Carlos Alcaraz and Jannik Sinner.

Adidas

• Headquarters: Herzogenaurach, Germany
• Profile: Equips a massive share of the top 50, focusing on breathable, recycled Primeblue and Climacool technical textiles.
• Key Tour Ambassadors: Alexander Zverev, Stefanos Tsitsipas, Félix Auger-Aliassime, Francisco Cerúndolo

Lacoste

• Headquarters: Paris, France
• Key Tour Ambassadors: Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, Arthur Fils
• Profile: Founded by French tennis icon René Lacoste, the luxury sportswear house designs specialized, ultra-light stretch tournament polos for multiple Grand Slam champions.

Asics

• Headquarters: Kobe, Japan
• Key Tour Ambassadors: Lorenzo Musetti, Borna Ćorić, David Goffin, Alex de Minaur (shoes)
• Profile: Renowned for class-leading court footwear (Gel-Resolution, Solution Speed), Asics provides high-ventilation, match-ready shirts and shorts to tour athletes.

Yonex

• Headquarters: Tokyo, Japan
• Key Tour Ambassadors: Casper Ruud, Stan Wawrinka, Daniel Altmaier
• Profile: The Japanese sporting manufacturer outfits ambassadors head-to-toe with proprietary VeryCool anti-static, heat-reducing apparel.

Activewear Disruptors & Luxury Fashion Entrants

On

• Headquarters: Zurich, Switzerland
• Key Tour Ambassadors: Ben Shelton, Flavio Cobolli, João Fonseca
• Profile: Backed by Roger Federer, the Swiss brand continues to rapidly expand its apparel presence on the ATP circuit with clean, minimalist match kits.

Hugo Boss (BOSS)

• Headquarters: Metzingen, Germany
• Key Tour Ambassadors: Matteo Berrettini, Taylor Fritz
• Profile: Bridges tailored runway fashion with high-performance tennis kits, outfitting prominent top-20 power servers.

Lululemon

• Headquarters: Vancouver, Canada
• Key Tour Ambassadors: Frances Tiafoe
• Profile: Having entered men’s professional tennis via Jack Sock, Lululemon now highlights Frances Tiafoe in custom, ultra-breathable short and polo designs.

Vuori

• Headquarters: Encinitas, California, United States
• Key Tour Ambassadors: Jack Draper, Marcos Giron
• Profile: Expanding aggressively into competitive racket sports, California-based Vuori made waves signing British number one Jack Draper.

Racquet Specialists & Heritage Labels

Equipment Specialists

• Wilson (Chicago, USA): Outfits Nicolás Jarry and Jiří Lehečka with technical apparel lines.
• Babolat (Lyon, France): Outfits British standout Cameron Norrie in full apparel and footwear.
• Head (Kennelbach, Austria): Worn by Marin Čilić and Nuno Borges.

Heritage Brands & Regional Tour Favorites

• Joma (Portillo de Toledo, Spain): Worn by clay-court specialists including Tomáš Macháč and Pablo Carreño Busta.
• Lotto (Trevignano, Italy): Longtime Italian standard, worn by Laslo Djere and Roberto Carballés Baena.
• Fila (Seoul, South Korea (Founded in Biella, Italy): Sported by Brandon Nakashima, Francisco Comesaña, Soonwoo Kwon
• EA7 Emporio Armani (Milan, Italy): Italian luxury sports arm, worn by Matteo Arnaldi and Alexander Bublik.
• Diadora (Caerano di San Marco, Italy): Worn by Jan-Lennard Struff.
• Artengo / Decathlon (Villeneuve-d’Ascq, France): Equips Gaël Monfils head-to-toe.
• Australian by L’Alpina (Milan, Italy): Italian label with the kangaroo logo, worn by Dušan Lajović.
• Mizuno (Osaka, Japan): Worn by Taro Daniel, Roberto Bautista Agut, and Lorenzo Sonego.
• Björn Borg (Stockholm, Sweden): Swedish athletic label named after the 11-time Grand Slam champion, worn by Emil Ruusuvuori.
• Celio (Saint-Ouen-sur-Seine, France): French menswear retailer sponsoring Benoît Paire and Adrian Mannarino.

Modern Performance & Emerging Labels

• 14Fourteen (Geneva, Switzerland): Outfits Marc-Andrea Hüsler and Aslan Karatsev.
• The Indian Maharadja (Amsterdam, Netherlands): Dutch sports specialist outfitting Tallon Griekspoor and Botic van de Zandschulp.
• J.Lindeberg (Stockholm, Sweden): Prominent golf brand sported by Christopher Eubanks.
• Redvanly (New York, USA): Luxury athletic label worn by Aleksandar Kovacevic.
• Boast (New York / Florida, USA): Classic American court label featuring the Japanese maple leaf logo, worn by J.J. Wolf.
• LSKD (Loganholme, Australia): Urban-athletic brand sponsoring Grand Slam doubles champion Max Purcell.
• Luke 1977 (Birmingham, UK): British independent menswear brand outfitting Dan Evans.
• Tential (Tokyo, Japan): Japanese conditioning brand sponsoring Yoshihito Nishioka.
• Slyce (Rio de Janeiro, Brazil): Regional performance label outfitting Thiago Monteiro.
• C.P. Company (Bologna / Milan, Italy): Technical Italian sportswear sponsoring Mattia Bellucci.

Frequently Asked Questions

What clothing brand does Carlos Alcaraz wear?

Carlos Alcaraz is under a long-term contract with Nike, wearing custom Nike Dri-FIT apparel and Nike tennis footwear across all Grand Slam and ATP Tour events.

Which active tennis players are sponsored by On?

Swiss brand On sponsors young ATP stars Ben Shelton, Flavio Cobolli, and João Fonseca for apparel and footwear.

Why do some players wear different brands for clothes and shoes?

Many fashion and technical apparel sponsors (such as Hugo Boss, Lululemon, Vuori, or Celio) do not engineer professional-grade hardcourt or clay-court tennis footwear. Players sign split-endorsement contracts, wearing apparel from a clothing sponsor and court footwear from specialist brands such as Asics, Nike, or Adidas.

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