If I were to answer my own question, I would have to say “not very well!” As someone reasonably active on Twitter, I consider myself eloquent enough to communicate my thoughts and opinions in 140 characters or fewer. But a job interview, that’s another matter!
Some of you may have heard that over the past two weeks Pizza Hut, headquartered in Plano, Texas, conducted interviews for the position: Manager of Digital Greatness. The candidates were informed ahead of time that the length of the interviews would be limited to 140 seconds. Here is a snapshot of the job posted on their Facebook page.
So, is this a sign of the times? Some of us who hold sales and marketing roles are familiar with the concept of an elevator pitch. However, the prospect of being hired or even short-listed for a job based on a personal elevator pitch is daunting. Having said that, it is quite clear that for certain types of jobs, social and digital media knowledge is becoming an important yardstick.
If you go by the job posting from Salesforce.com shown here, companies are starting to include social influence scores in the list of “desired skill-set” that potential candidates posses. Is it fair to assume that this trend will creep into other areas of a business like Sales, Marketing, Public Relations and Customer Service?
On another related note, most companies and hiring agencies have started looking towards LinkedIn as one of the primary recruiting tools. Most business professionals have created profiles on LinkedIn and have been building up their “connections” and “endorsements.” A passive presence on LinkedIn may not be enough to build up your social equity.
You may want to start working on your elevator pitch!
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