Category: Life & Times
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Four things on social media that make me scratch my head…
If you are a user of Facebook, Twitter, or “LinkedIn”, you probably have come across aspects of it that annoy or intrigue you. Perhaps it is a “friend” who “tags” you in pictures that you did not want posted on the web, or it is a brand that you “liked” filling up your timeline with…
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A quick look at fake reviews, purchased followers, and true reach…
Recently the popular user-review site Yelp.com announced that it had proof that some of the reviews posted on its site were bought. Yelp quickly took steps to publicly identify some of these miscreants by posting warning messages alongside the fake reviews, using a “badge of shame” approach. For three months, Yelp will display an “alert” on…
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Social Influence: You Should Stand Up and Be Counted
One way or the other most of us have come across rating agencies. The hoopla around Standard & Poor’s downgrading of US credit rating last August is still fresh in our minds. We are also familiar with our own anxieties dealing with credit agencies and banks when we apply for a mortgage or a line…
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Six Tips For New Twitter Users
I have been on Twitter since the March of 2012. I do not actively try to grow my following or try to game it. When I originally wrote this post, I had approximately 200 followers; and I followed roughly about the same number of people. So, in the Twitter scheme of things, I was no…
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Online dating through an airline using social media!
If you are single and have been exploring the web or Social Media to find your soulmate, you may want to fly KLM! Early this year KLM introduced a ”Meet & Seat” program that allows passengers to view the Facebook and LinkedIn profiles of fellow passengers and pick one of them as their seatmate. As…
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Beer, the original social network?
Last updated on August 11th, 2021 Is beer really the original social network? Sure, the claim was originally made by Anheuser-Busch InBev, but it sort of makes sense. Like Social Media networks, beer is a good medium to connect, shoot the breeze, and share inane aspects of your personal and professional life. And, like Social Media, beer…
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Money can buy you likes, but it can’t buy you love
“Likes” and “Followers” are for sale So, when did it become socially acceptable for you to ask someone to like you or follow you? In the real world, if you did that, you would be perceived as rather strange. If you did decide to constantly follow someone, you would probably end up with a restraining…
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Trust-based economy – The shift towards transparency
The Marketing world suddenly seems to have stumbled upon the currency of honesty! Businesses are being advised to gear up for a trust-based economy where being perceived as trustworthy takes precedence over other traditional main stays like brand recognition and lineage. Gone are the days of waiting for the customer to find out about the…
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Consumer Power – May the power of social media be with you!
Has it occurred to you, of late, that you may have more power than you think? Well, if you are active in Social Media, you probably do. You may be surprised to know that many ordinary people have been taking on corporate behemoths and occasionally winning. Think consumer power – the pen is mightier than…
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Is Social Media creeping up on you?
As I read up on the recent exploits of Mark Zuckerberg and his Facebook IPO valued at over $100 billion, I caught a related article that talked about the anticipated boost in divorces and marriages directly attributable to the IPO. Millionaires and potential billionaires are in the making! With new wealth comes the freedom to choose;…