Category: Life & Times
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Social Influence: You Should Stand Up and Be Counted
One way or the other most of us have come across rating agencies. The hoopla around Standard & Poor’s downgrading of US credit rating last August is still fresh in our minds. We are also familiar with our own anxieties dealing with credit agencies and banks when we apply for a mortgage or a line…
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Six Tips For New Twitter Users
I have been on Twitter since the March of 2012. I do not actively try to grow my following or try to game it. When I originally wrote this post, I had approximately 200 followers; and I followed roughly about the same number of people. So, in the Twitter scheme of things, I was no…
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Online dating through an airline using social media!
If you are single and have been exploring the web or Social Media to find your soulmate, you may want to fly KLM! Early this year KLM introduced a ”Meet & Seat” program that allows passengers to view the Facebook and LinkedIn profiles of fellow passengers and pick one of them as their seatmate. As…
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Beer, the original social network?
Last updated on August 11th, 2021 Is beer really the original social network? Sure, the claim was originally made by Anheuser-Busch InBev, but it sort of makes sense. Like Social Media networks, beer is a good medium to connect, shoot the breeze, and share inane aspects of your personal and professional life. And, like Social Media, beer…
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Money can buy you likes, but it can’t buy you love
“Likes” and “Followers” are for sale So, when did it become socially acceptable for you to ask someone to like you or follow you? In the real world, if you did that, you would be perceived as rather strange. If you did decide to constantly follow someone, you would probably end up with a restraining…
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Trust-based economy – The shift towards transparency
The Marketing world suddenly seems to have stumbled upon the currency of honesty! Businesses are being advised to gear up for a trust-based economy where being perceived as trustworthy takes precedence over other traditional main stays like brand recognition and lineage. Gone are the days of waiting for the customer to find out about the…
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Consumer Power – May the power of social media be with you!
Has it occurred to you, of late, that you may have more power than you think? Well, if you are active in Social Media, you probably do. You may be surprised to know that many ordinary people have been taking on corporate behemoths and occasionally winning. Think consumer power – the pen is mightier than…
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Is Social Media creeping up on you?
As I read up on the recent exploits of Mark Zuckerberg and his Facebook IPO valued at over $100 billion, I caught a related article that talked about the anticipated boost in divorces and marriages directly attributable to the IPO. Millionaires and potential billionaires are in the making! With new wealth comes the freedom to choose;…
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Is boredom becoming a luxury?
As I shut down my laptop and take stock of my to-dos for the next day, my phone starts to ring. I make a beeline for my car, talking on the phone. I am likely going to be late for my 7:30 squash game. It strikes me that there is always more than one thing…
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Are you living in a fish bowl?
As my Social Media savvy improves, I have slowly started accepting the fact that not everything is rosy on this front. The Internet is big! Bigger than any other organized or non-organized enterprise! You can never really quantify how big something may get on the Internet. You have instant millionaires and billionaires! You have viral…