Category: Life & Times
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Real-time Marketing Is the Art of Instant Communication!
I recently wrote a blog about Pizza Hut’s yet unheard-of 140-second-long job interviews to fill the position of “Manager of Digital Greatness” in the company. Gimmicky as it sounds, it gives pause for thought and offers a view into a few instant communication trends. Relevance, attention, and context are playing heavily in the marketing world.…
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“We don’t need no education?” Here are some innovative learning methods.
Looking back at my university days, I realize that I could have done better! While I prioritized sports over quantum mechanics, my friends prepped for business school. An undergraduate degree seemed par for the course of life. The prospect of not having to continue my studies was even better. Fast forward a few years later,…
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New York Food Trucks Leverage Social Media
When was the last time that you tried some street food? I mean gourmet food, from a truck! No, I am not referring to your favourite hot dog vendor outside your office. If you have not noticed, street food has been undergoing quite the makeover, both in terms of quality and popularity. Artisan food is all…
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Six more simple tips for Twitter newbies
Last August I wrote a post titled Six tips for Twitter users who have less than 25 followers. As a relatively new Twitter user who had two hundred followers, I wrote about the initial doubts and concerns that I had about having a public profile that showed that I had next to no followers. Seven months…
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How will you fare in a 140-second job interview?
If I were to answer my own question, I would have to say “not very well!” As someone reasonably active on Twitter, I consider myself eloquent enough to communicate my thoughts and opinions in 140 characters or fewer. But a 140-second job interview That’s another matter! Some of you may have heard that over the…
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Of Trust and Transparency, and a Whopping Mobile Phone Bill!
Recently I wrote a blog post titled A Vacation Sans Social Media and Discoveries Thereof that touched upon my trip to Hong Kong, Singapore, and India. Before taking off, I had made sure that I purchased a cell phone plan – Talk & Text Travel Pack – for all my communication needs, while away. …
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Five facts about privacy that may catch you unaware!
With the proliferation of the internet and the growing number of users of social media, one is often confronted with the question: What about privacy? The adage “What happens on the internet, stays on the internet” is indeed true. Are we comfortable that Google, Facebook, and other such aggregators of information – be it public…
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A vacation sans Social Media, and discoveries there of…
Over the holiday season, I decided to take some time off and travel to Asia – Hong Kong, Singapore, and India. The plan was to unplug — no blogs, podcasts, tweets, or Facebook posts — and smell the proverbial roses. I emerged with moderate success and decided to write this blog about a vacation sans…
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Four things on social media that make me scratch my head…
If you are a user of Facebook, Twitter, or “LinkedIn”, you probably have come across aspects of it that annoy or intrigue you. Perhaps it is a “friend” who “tags” you in pictures that you did not want posted on the web, or it is a brand that you “liked” filling up your timeline with…
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A quick look at fake reviews, purchased followers, and true reach…
Recently the popular user-review site Yelp.com announced that it had proof that some of the reviews posted on its site were bought. Yelp quickly took steps to publicly identify some of these miscreants by posting warning messages alongside the fake reviews, using a “badge of shame” approach. For three months, Yelp will display an “alert” on…