Category: Life & Times
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Own or Utilize? A Quick Look At Disrupted Business Models
If you haven’t noticed, you can pretty much subscribe to anything on the web these days. The iPhone commercial “There’s an app for that” is literally coming true! That leaves you with the question: Should you own or utilize? Let’s say that you want to feel like a celebrity for a day and have paparazzi…
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Here Are Six LinkedIn Tips That Worked For Me
These days you cannot spend five minutes on social networks without coming across someone who touts themselves to be an expert, guru, or an authority on aspects of social media. Like most of you out there, I am none of the above. So I figured that some of you may benefit from the six LinkedIn…
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What Would You Do In These Situations?
Over the past few days, I came across some news items that made me wonder what I would have done if I were in those situations. Here are three that would make you ponder… If your plane crash-landed, and you managed to climb out safely, would you stop to take a picture and post it…
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Click and Mortar – Transforming the Way You Shop
If you enjoy shopping, you are well aware of the impact digital technologies have had on the shopping experience. From coupons from Groupon to pins on Pinterest, you know a decent deal when you see one. You subscribe to Gilt, Woot, and other daily deal sites to ensure that you do not miss out on…
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Social Media Etiquette – A Point of View
The growth and adoption of social networks and smart devices have created many a grey area with respect to social norms and etiquette. Here is a brief look at a few such situations that we encounter in our everyday lives. Food Porn (a.k.a. Food Photography) How would you react if you walked into a restaurant…
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Real-time Marketing Is the Art of Instant Communication!
I recently wrote a blog about Pizza Hut’s yet unheard-of 140-second-long job interviews to fill the position of “Manager of Digital Greatness” in the company. Gimmicky as it sounds, it gives pause for thought and offers a view into a few instant communication trends. Relevance, attention, and context are playing heavily in the marketing world.…
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“We don’t need no education?” Here are some innovative learning methods.
Looking back at my university days, I realize that I could have done better! While I prioritized sports over quantum mechanics, my friends prepped for business school. An undergraduate degree seemed par for the course of life. The prospect of not having to continue my studies was even better. Fast forward a few years later,…
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New York Food Trucks Leverage Social Media
When was the last time that you tried some street food? I mean gourmet food, from a truck! No, I am not referring to your favourite hot dog vendor outside your office. If you have not noticed, street food has been undergoing quite the makeover, both in terms of quality and popularity. Artisan food is all…
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Six more simple tips for Twitter newbies
Last August I wrote a post titled Six tips for Twitter users who have less than 25 followers. As a relatively new Twitter user who had two hundred followers, I wrote about the initial doubts and concerns that I had about having a public profile that showed that I had next to no followers. Seven months…
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How will you fare in a 140-second job interview?
If I were to answer my own question, I would have to say “not very well!” As someone reasonably active on Twitter, I consider myself eloquent enough to communicate my thoughts and opinions in 140 characters or fewer. But a 140-second job interview That’s another matter! Some of you may have heard that over the…