Category: Life & Times
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Click and Mortar – Transforming the Way You Shop
If you enjoy shopping, you are well aware of the impact digital technologies have had on the shopping experience. From coupons from Groupon to pins on Pinterest, you know a decent deal when you see one. You subscribe to Gilt, Woot, and other daily deal sites to ensure that you do not miss out on…
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Social Media Etiquette – A Point of View
The growth and adoption of social networks and smart devices have created many a grey area with respect to social norms and etiquette. Here is a brief look at a few such situations that we encounter in our everyday lives. Food Porn (a.k.a. Food Photography) How would you react if you walked into a restaurant…
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Real-time Marketing Is the Art of Instant Communication!
I recently wrote a blog about Pizza Hut’s yet unheard-of 140-second-long job interviews to fill the position of “Manager of Digital Greatness” in the company. Gimmicky as it sounds, it gives pause for thought and offers a view into a few instant communication trends. Relevance, attention, and context are playing heavily in the marketing world.…
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“We don’t need no education?” Here are some innovative learning methods.
Looking back at my university days, I realize that I could have done better! While I prioritized sports over quantum mechanics, my friends prepped for business school. An undergraduate degree seemed par for the course of life. The prospect of not having to continue my studies was even better. Fast forward a few years later,…
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New York Food Trucks Leverage Social Media
When was the last time that you tried some street food? I mean gourmet food, from a truck! No, I am not referring to your favourite hot dog vendor outside your office. If you have not noticed, street food has been undergoing quite the makeover, both in terms of quality and popularity. Artisan food is all…
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Six more simple tips for Twitter newbies
Last August I wrote a post titled Six tips for Twitter users who have less than 25 followers. As a relatively new Twitter user who had two hundred followers, I wrote about the initial doubts and concerns that I had about having a public profile that showed that I had next to no followers. Seven months…
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How will you fare in a 140-second job interview?
If I were to answer my own question, I would have to say “not very well!” As someone reasonably active on Twitter, I consider myself eloquent enough to communicate my thoughts and opinions in 140 characters or fewer. But a 140-second job interview That’s another matter! Some of you may have heard that over the…
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Of Trust and Transparency, and a Whopping Mobile Phone Bill!
Recently I wrote a blog post titled A Vacation Sans Social Media and Discoveries Thereof that touched upon my trip to Hong Kong, Singapore, and India. Before taking off, I had made sure that I purchased a cell phone plan – Talk & Text Travel Pack – for all my communication needs, while away. …
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Five facts about privacy that may catch you unaware!
With the proliferation of the internet and the growing number of users of social media, one is often confronted with the question: What about privacy? The adage “What happens on the internet, stays on the internet” is indeed true. Are we comfortable that Google, Facebook, and other such aggregators of information – be it public…
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A vacation sans Social Media, and discoveries there of…
Over the holiday season, I decided to take some time off and travel to Asia – Hong Kong, Singapore, and India. The plan was to unplug — no blogs, podcasts, tweets, or Facebook posts — and smell the proverbial roses. I emerged with moderate success and decided to write this blog about a vacation sans…